To lead the market by producing products and offering services that always meet or exceed the requirements as agreed with our customers.
To attract the best people to our organisation by encouraging, developing and recognising their contributions.
To lead through our determination to improve our performance and to attain the highest standard in everything we do.
To encourage discussion with our employees, customers and suppliers and to encourage their input in our quest for continuous improvement in everything we do.
To lead by being innovative in the development of our products,systems and procedures and in the service levels that we deliver.